System and method for integrating data from a remote server with a client application

ABSTRACT

The electronic device may invoke a host application. The device may display a first host user interface on the display, the first host user interface including a first host user interface component associated with a child application. In response, the device may invoke, using the host application, the child application executed at the electronic device. The device may transmit, using the host application, a request for data associated with a child user interface component to the child application. The device may transmit, using the child application, the request for data associated with the child user interface component to a child application server, wherein the data associated with the child user interface component is inaccessible by the host application. The device may receive, using the child application, the data associated with the child user interface component from the child application server. The device may display the child user interface component.

CROSS-REFERENCE TO RELATED APPLICATIONS

The present application is a continuation of U.S. patent applicationSer. No. 17/100,064 filed Nov. 20, 2020, which is a continuation of U.S.patent application Ser. No. 15/297,589 filed Oct. 19, 2016 (now U.S.Pat. No. 10,776,770), which claims the benefit of U.S. ProvisionalPatent Application No. 62/243,316 filed Oct. 19, 2015, all of which areincorporated herein by reference in their entireties.

FIELD OF THE INVENTION

The present invention relates to computer systems in which and, moreparticularly, to computer systems employed in connection withintegrating data with client applications.

SUMMARY

In one embodiment there is a method implemented at an electronic deviceconfigured to display user interfaces and user interface components on adisplay of the electronic device. The device may invoke a hostapplication executed at the electronic device. The device may display,using the host application, a first host user interface on the display,the first host user interface including a first host user interfacecomponent associated with a child application separate and distinct fromthe host application. The device may, in response to a selection of thefirst host user interface component in the first host user interface byan end user, (i) invoke, using the host application, the childapplication executed at the electronic device; (ii) transmit, using thehost application, a request for data associated with a child userinterface component to the child application; (iii) transmit, using thechild application, the request for data associated with the child userinterface component to a child application server connected to the childapplication, wherein the data associated with the child user interfacecomponent is inaccessible by the host application; (iv) receive, usingthe child application, the data associated with the child user interfacecomponent from the child application server; and (v) display the childuser interface component on the display.

In one embodiment, there is an electronic device comprising a display;one or more memory units each operable to store at least one program;and at least one processor communicatively coupled to the one or morememory units, in which the at least one program, when executed by the atleast one processor, causes the at least one processor to perform one ormore steps. The processor may invoke a host application executed at theelectronic device. The processor may display, using the hostapplication, a first host user interface on the display, the first hostuser interface including a first host user interface componentassociated with a child application separate and distinct from the hostapplication. The processor may, in response to a selection of the firsthost user interface component in the first host user interface by an enduser: (i) invoke, using the host application, the child applicationexecuted at the electronic device; (ii) transmit, using the hostapplication, a request for data associated with a child user interfacecomponent to the child application; (iii) transmit, using the childapplication, the request for data associated with the child userinterface component to a child application server connected to the childapplication, wherein the data associated with the child user interfacecomponent is inaccessible by the host application; (iv) receive, usingthe child application, the data associated with the child user interfacecomponent from the child application server; and (v) display the childuser interface component on the display.

In one embodiment, there is a non-transitory computer readable storagemedium having stored thereon computer-executable instructions which,when executed by a processor, perform one or more steps at an electronicdevice configured to display user interfaces and user interfacecomponents on a display of the electronic device. The processor mayinvoke a host application executed at the electronic device. Theprocessor may display, using the host application, a first host userinterface on the display, the first host user interface including afirst host user interface component associated with a child applicationseparate and distinct from the host application. The processor may, inresponse to a selection of the first host user interface component inthe first host user interface by an end user: (i) invoke, using the hostapplication, the child application executed at the electronic device;(ii) transmit, using the host application, a request for data associatedwith a child user interface component to the child application; (iii)transmit, using the child application, the request for data associatedwith the child user interface component to a child application serverconnected to the child application, wherein the data associated with thechild user interface component is inaccessible by the host application;(iv) receive, using the child application, the data associated with thechild user interface component from the child application server; and(v) display the child user interface component on the display.

In some embodiments, the child user interface component is a child userinterface displayed and controlled by the child application and datadisplayed on the child user interface and data received via the childuser interface is inaccessible by the host application.

In some embodiments, the host application is a retailer-specificapplication, the child application is a financial services application,the child user interface is a financial services user interfacedisplayed and controlled by the financial services application, thefinancial services user interface displays data associated with aretailer-specific financial account associated with the end user, andthe data associated with the retailer-specific financial accountassociated with the end user is inaccessible by the retailer-specificapplication.

In some embodiments, displaying the child user interface componentincludes: providing, using the child application, the data associatedwith the child user interface component to the host application;generating the child user interface component based on the dataassociated with the child user interface component; and displaying,using the host application, the child user interface component on thedisplay.

In some embodiments, the host application is a retailer-specificapplication, the child application is a financial services application,and the data associated with a child user interface component includesdata associated with a retailer-specific credit account. In response toa determination that the data associated with the retailer-specificcredit account meets end-user-specific offer criteria, displaying thechild user interface component includes displaying a first offer to theend user to use the retailer-specific credit account to make a purchase;and in response to a determination that the data associated with theretailer-specific credit account does not meet end-user-specific offercriteria, displaying the child user interface component includesdisplaying a second offer to the end user to request a credit limitincrease for the retailer-specific credit account to make a purchase.

In some embodiments, the child application is configured to receivepersonal information provided by the end user, where the personalinformation is inaccessible by the host application, and the request fordata associated with the child user interface component transmitted fromthe child application includes the personal information provided by theend user.

In some embodiments, the data associated with the child user interfacecomponent received by the child application from the child applicationserver is based on the personal information provided by the end userthat is inaccessible by the host application.

BRIEF DESCRIPTION OF THE SEVERAL VIEWS OF THE DRAWINGS

The foregoing summary, as well as the following detailed description ofembodiments of the invention, will be better understood when read inconjunction with the appended drawings of an exemplary embodiment. Itshould be understood, however, that the invention is not limited to theprecise arrangements and instrumentalities shown.

In the drawings:

FIG. 1 is a block diagram illustrating an exemplary computerarchitecture used in connection with carrying out the present invention.

FIGS. 2A-2T illustrate exemplary user interfaces for extendingfunctionality of a host application on an electronic device by providingadditional financial services using data that is inaccessible to thehost application, according to at least some embodiments of theinvention.

FIGS. 3A-3C illustrate exemplary user interfaces for extendingfunctionality of a host application on an electronic device by providinguser-specific offers on the host application using data that isinaccessible to the host application, according to at least someembodiments of the invention.

FIG. 4 illustrates a flow diagram illustrating a method performed by anelectronic device for extending the functionality of a host applicationbased on data that is inaccessible to the host application, inaccordance with some embodiments of the invention.

DETAILED DESCRIPTION

As a result of the ubiquity of mobile phones and mobile applications,every day thousands of data exchanges occur online that involve personaldata. These data exchanges may occur between a user and a mobileapplication or between a mobile application and a backend server. Theseexchanges of personal data can be helpful. For example, a user maypurchase goods or services or access banking information using differentmobile applications. However, each time a data exchange occurs, thepersonal data of a user is exposed to third parties resulting in anincreased chance of the personal data being compromised.

For example, if a user attempts to purchase a product via a retailer'smobile application, the user will generally submit personal bankinginformation, such as a credit/debit account number to the retailer'smobile application. In turn, the mobile application will transmit thepersonal banking information to the retailer's transaction processingservers. From there, the retailer's transaction processing servers willverify the personal banking information with the bank issuing thecredit/debit card and complete the transaction. During this process, theuser's personal banking information is exposed to the retailer's mobileapplication and the retailer's transaction processing servers. Whilemost retailers act in good faith, each exposure presents a risk that theuser's personal information will be compromised.

In a further example, retailers may desire to enhance their mobileapplications by customizing the user experience. For example, theretailer may want to offer certain discounts or coupons based on auser's personal information. Generally, the retailer can utilize userinformation acquired from the user directly, such as user demographicsinformation or prior shopping behavior tracked and recorded via themobile application. However, having access to additional user personalinformation, such as available credit on a financial account that wasnot acquired directly from the user, can substantially increase thelikelihood that the user makes a purchase using the retailer's mobileapplication by allowing a retailer to provide targeted offers to theuser. A retailer could request access to this personal information fromthe user directly via the retailer's mobile application by requestingpersonal identification information of the end user to access thefinancial information. However, again, while most retailers act in goodfaith, each exposure of personal information presents a risk that theuser's personal information will be compromised.

In a further example, retailers may offer retailer-specific credit cards(i.e., store-branded credit cards that can only be used at that store)to its customers. These credit cards are generally managed bythird-party financial institutions (e.g., private label credit cards).In conventional systems, a user may need to access both a retailerapplication to access retailer-specific services and a separatefinancial institution application to manage the retailer-specific creditaccount hosted by the financial institution. Navigating betweendifferent applications can be a time-consuming process, which couldresult in fewer users adopting the retailer-specific credit cards.

At least some embodiments of the present invention are disclosed thatprotect a user's personal information from being compromised by a hostapplication (e.g., a retailer application) by integrating features froma child application (e.g., a financial institution application) into thehost application while simultaneously preventing exposure of a user'spersonal information to the host application. In some embodiments, thehost application invokes a child application that accesses and/orprocesses the personal information of the user. The child applicationthen provides data to the host application for display on the displayinterface of a client device while also segmenting the user's personalinformation from the host application. These embodiments describe anintegration concept where a child application is executed by a hostapplication and control of a user interface is transferred between thehost application and the child application. In these embodiments, thechild application is encoded binary, not source code, meaning that thesecond application cannot be modified by the host application before,during or after execution. These embodiments generally improve thesecurity functionality of a computer by providing a series of controlledaccess points in a computer application for a user to provide sensitivepersonal information without exposing the user's personal information toan unknown and unverified third party. One benefit of allowing the childapplication to display data and interact with the user is for enhancedsecurity. In this modality, no data is transferred between the host andchild application. Therefore, the child application may displaysensitive content to the user in the form of personal identificationinformation (PII) data or Payment Card Industry (PCI) data, withoutstoring or transmitting such data to the host application. In addition,the child application can implement its encryption and security modelfor temporarily storing and transmitting the data to third parties.These embodiments also ensure that the host application will not breakthe security model established by the child application developer. Suchan implementation also minimizes work performed by the host applicationdeveloper because the developer does not need to develop correspondinghost application user interfaces for child application data. Overall,these embodiments lead to a lower burden of testing and oversight intothe host application development process and resulting source code.

This type of integration can be used in a number of differentenvironments or industries, including retailing, manufacturing, healthcare, or other environments that can utilize a customer-facingapplication. For example, using this functionality, a retailer canprovide a native credit experience that seamlessly inserts creditfunctionality into a retailer shopping application without disruptingthe branding of the retailer shopping application. Other examplesinclude digital service providers who provide solutions that can beembedded within third party applications, and loyalty providers who canextend advertising to other retailer's applications. As another example,a car dealer with multiple dealerships might provide a dealership parentapplication to its customers while also using a car manufacturer childapplication, where the car manufacturer child application provides thedetails on cars for display on the user device when the user initiatesuse of the dealership parent application.

Exemplary System Embodiments

FIG. 1 illustrates an exemplary block diagram of a system 10 forextending functionality of a host application using data that isinaccessible to the host application, according to at least someembodiments of the invention. In this example, the system 10 includes aclient device 100, a host application server 138 and a child applicationserver 140 to interface with an end user 150.

The client device 100 may be any computing device configured tointerface with the end user 150 and/or the servers 138 and 140. Examplesof the client device 100 may include a smart phone, tablet or a personalcomputer, among others.

In the embodiment as shown, the client device 100 includes a userinterface 102 to receive inputs from and display data to the end user150. Examples of the user interface 102 include touch screens, andmonitors with peripheral components such as a keyboard and mouse, amongother things.

In the embodiment as shown, the client device 100 includes a hostapplication 110 to generate graphical user interfaces for display to theend user 150. As used herein, the host application 110 may be anyexecutable computer application (other than computer applicationsexecuted by the operating system of the client device 100) thatinteracts with the end user 150 via a user interface. For example, insome embodiments, the host application 110 may be a retailer applicationto execute functionality offered pursuant to an application of aretailer. By way of example, the retailer application 100 may beprogrammed to execute functionality involving shopping, commerce, or astore locator, among others.

The host application 110 may receive user inputs from the end user 150via the user interface 102. Alternatively, the host application 110 mayrequest data from the host application server 138 and/or a childapplication 120 for display via the user interface 102.

The host application server 138 may be any computing device configuredto manage access to a centralized resource or service in a network. Insome embodiments, the host application server 138 may provide dataresources to facilitate the host application 110 with providinggraphical user interfaces to the end user 150. For example, the hostapplication server 138 may host retailer data used for shopping orcommerce, among others. The retailer data may include retailer userinterfaces displayable on the user interface 102 to aid the end user 150during a shopping experience with the host application 110. The retailerdata may also include product information, such as product descriptionand pricing information.

In the embodiment as shown, the client device 100 includes the childapplication 120, referenced above. As used herein, the child application120 may be any executable computer application (other than computerapplications executed by the operating system of the client device 100)invoked by the host application 110 that interacts with the end user 150via a user interface. In some embodiments, the child application 120provides additional functionality (e.g., providing services) that is notprovided by the host application 110. For example, in some embodiments,the child application 120 may be a financial services application thatprovides financial services that extend functionality of an applicationof a retailer. By way of example, the child application 120 may beprogrammed to execute additional financial services of the hostapplication 110 specific to the end user 150, such as accessing anddisplaying financial account information, transaction history, credit orfund availability on a bank account, payment processing, and digitalreceipt information, among others.

In some embodiments, the child application 120 may request dataassociated with the personal information of the end user 150 from achild application server 140 to integrate with graphical userinterfaces. The child application server 140 may be any computing deviceconfigured to manage access to a centralized resource or service in anetwork. In some embodiments, the child application server 140 mayprovide data resources to facilitate the child application 120 withproviding graphical user interfaces to the end user 150. For example,the child application server 140 may be associated with a financialinstitution and may host, for the end user 150, personal informationincluding financial account information, transaction history, credit orfund availability on a bank account, payment processing, digital receiptinformation from a financial institution.

In some embodiments, when requested by the host application 110, thechild application 120 controls the display on the user interface 102. Inthese embodiments, the child application 120 may display personalinformation of the end user 150 inaccessible to and unmodifiable by thehost application 110. For example, the child application 120 may providegraphical user interfaces related to accessing financial accountinformation or purchasing a product offered by the retailer using thefinancial account information. Examples of graphical user interfacesprovided by the child application 120 include shopping cart or paymentUIs that are specifically linked to a financial account of the end user150 with a specific financial institution. With this functionalityimplemented, the child application 120 can ensure that the personalinformation of the end user 150 will not be compromised by the hostapplication 110, either inadvertently or intentionally, therebyimproving the security functionality of the computer. Ultimately, thefewer the number of companies that have access to personal information,the less chance that the information can be compromised.

In some embodiments, when requested by the host application 110, thechild application 120 may provide data associated with personalinformation that is otherwise inaccessible to the host application 110.In these embodiments, the host application 110 is providing a graphicaluser interface to the end user 150. For at least one of the userinterface objects displayed to the end user 150 on the graphical userinterface, the child application 120 provides data associated with thegraphical user interface object. The data may be a graphical userinterface object itself or data that can be processed by the hostapplication 110 to generate a graphical user interface object.

In some embodiments, the data provided by the child application 120 tothe host application 110 includes data based on, associated with orgenerated from personal information of the end user 150 that isinaccessible to the host application 110. For example, the hostapplication 110 may desire to offer a discount or coupon that, ifredeemed by the end user 150, reduces the purchase price for an object.The discount or coupon may be based on personal information, such ascredit availability, personal banking information, end user behavioralinformation (e.g., prior purchasing habits), and/or end user demographicinformation that is inaccessible to the host application 110 without thechild application 120. For example, if a user has $100 of availablecredit on a financial account, a retailer may desire to offer the enduser a $10 off coupon for any purchase between $50 and $100 dollarsusing a host application 110. This type of offer may be enticing for auser with $100 of available credit, but in other cases, where the userless than $50 of available credit, the user will not be able to redeemthe offer because the user does not have access to sufficient funds toredeem the offer. In this case, the retailer may desire to offer adifferent discount, such as $5 off a purchase of $30 or more. By havingaccess to available credit information on a financial account providedby the child application 120, the retailer can provide user-specificoffers to the end user 150 that have a greater likelihood of beingredeemed. This type of functionality can be implemented by a hostapplication 110 for a retailer without the end user 150 having toprovide any personal information to the retailer via the hostapplication 110, such as personal identification information to accessthe financial account information. By preventing a retailer's access topersonal information, while still allowing the retailer to providetargeted offers to the end user, the end user can protect personalinformation while still receiving enhanced functionality (e.g., targetedoffers) from the retailer. These embodiments represent an improvement tothe security functionality of a computer because the personalinformation of the end user 150 cannot be compromised by the hostapplication 110. On the other hand, conventional implementations riskcompromising personal information of users by having host applicationsdirectly request access to a user's personal information in order toprovide targeted offers.

The host application 110 and child application 120 exchange data withthe user interface 102 via connection lines 132 and 134, respectively.Using the connection lines 132 and 134, the host application 110 andchild application 120 can control the user interface 102 by transmittinguser interface data to the user interface 102. Upon receipt, the userinterface 102 generates a graphical user interface on a display for theend user 150. The user interface 102 may receive user inputs from theuser and transmit data representative of the user inputs to the hostapplication 110 and the child application 120 via connection lines 132and 134, respectively.

The host application 110 and the child application 120 exchange data viaconnection line 130. Using the connection line 130, the host application110 can request the child application 120 to control of the userinterface 102. As discussed herein, by transferring control of the userinterface 102, the child application 120 can interact with the end user150 so that the end user 150 can provide personal information withoutfear of access by the host application 110. Using the connection line130, the host application 110 can request data associated with thepersonal information of the end user 150 from the child application 120.The child application 120 can provide data associated with the personalinformation of the end user 150 to the host application 110. In someembodiments, connection line 130 provides bidirectional communicationbetween the host application 110 and the child application 120 andresides entirely on the client device 100.

The host application 110 connects to the host application server 138 andthe child application 120 connects to the child application server 140via network 136. Network 136 connects the devices or components bycarrying signals. Network 136 may be implemented using wire or cable,fiber optics, a phone line, a wireless link, a cellular phone link, aradio frequency link, or any other suitable communication channel. Forinstance, network 136 may be implemented using a combination ofchannels. Network 136 may be implemented as an intranet and/or aninternet.

Exemplary User Interfaces

FIGS. 2A-2L illustrate exemplary user interfaces for extendingfunctionality of a host application on an electronic device by providingadditional services using data that is inaccessible to the hostapplication, according to at least some embodiments of the invention.

In these embodiments, the host application 110 is a retailer applicationthat sells goods or services to customers. In this example, the retailerapplication 110 is associated with a fictional retailer known as “RockRed,” a clothing company that sells clothing-related merchandise. Theretailer application 110, in conjunction with host application server138, provides one or more user interfaces to the end user 150 via userinterface 102.

In these embodiments, the retailer application 110 is implemented on amobile device (i.e., the client device 100). To start the process, theend user 150 opens retailer application 110, for example, by selectingan icon (not shown) representing the retailer application 110 on the enduser's mobile device 100. In response, the retailer application 110displays a home page, as shown in exemplary FIG. 2A, on a user interface102. In this example, the user interface 102 is a touchscreen.

The end user 150 may navigate through one or more user interfaces ofretailer application 110 to shop for clothing merchandise that the enduser 150 is interested in purchasing. As shown in FIG. 2B, the user maynavigate to a user interface of the retailer application 110 showing ashirt that the user would like to purchase. FIG. 2B includes an image204 of the shirt and a selectable purchase button 206. After the enduser 150 decides to purchase the shirt, the end user 150 selects thepurchase button 206.

In response, the retailer application 110 displays a checkout userinterface, as shown in exemplary FIG. 2C, to complete the transaction.In some embodiments, the retailer application 110 may include financialservices functionality, such as a checkout page including a firstcheckout button 208 that, if selected, allows the end user 150 toprovide financial account information via subsequent user interfaces tocomplete the purchasing transaction. Once the end user 150 provides thefinancial account information, the retailer application 110 displays aconfirm transaction user interface, as shown in exemplary FIG. 2D. Uponselection of the confirm checkout button 211 by the end user 150, thetransaction is verified and completed. However, as described herein, ifthe end user 150 provides personal information (e.g., a credit cardnumber) to the retailer application 110, it is possible that thepersonal information could be compromised. To address this concern, insome embodiments, the retailer application 110 can provide analternative checkout process that includes extended financial servicesfunctionality. In these embodiments, the retailer application 110provides a second checkout button 210, as shown in FIG. 2C, that allowsa user to complete the purchasing transaction using a retailer-specificcredit card linked to a financial institution. In this example, theretailer-specific credit card is a “RockRed Card.” Upon selection of thesecond checkout button 210, the retailer application 110 invokes a childapplication 120 that provides extended financial services of thefinancial institution to complete the purchasing process. In thisembodiment, the child application 120 is an exemplary financial servicesapplication hosted by the financial institution. The retailerapplication 110 then transfers control of the touchscreen 102 to thefinancial services application 120.

In response to the transfer of control from the retailer application110, the financial services application 120 requests data associatedwith a financial services user interface from child application server140. In this example, the child application server 140 is a financialservices server. The financial services server 140 provides dataassociated with a retailer-specific financial account of the end user150 hosted by a financial institution. This data includes userinterfaces to complete a transaction.

Initially, as shown in FIG. 2E, the financial services application 120displays a login user interface on the touchscreen 102. The user isprompted to enter personal identification information, i.e., a usernameat field 212 and a password at field 214. Upon completion, the user canselect a login button 216 to login to the financial services application120. While this embodiment includes a login user interface, it iscontemplated that the login user interface may be optional, as a usermay have previously provided personal identification information.

Logging in to the financial services application 120 allows for thesecure access of the end user's information stored by the financialservices server 140 of the financial institution and use of suchinformation in connection with the retailer application 110. Moreparticularly, financial services application 120 makes a call to thefinancial services server 140 of the financial institution. The callincludes user credentials, i.e., a user name and password inputtedduring log in, and an identifier of the mobile device 150 being used bythe end user. The security comes from both the user name and passwordand the ability to identify key attributes about the end user 150.

In some embodiments, the financial services application 120 may usedevice fingerprinting (e.g., accessing a device identifier) to providean additional factor for authentication. In some embodiments, thefinancial services application 120 auto generates the device identifierand stores it locally within an encrypted storage.

In some embodiments, if the end user 150 has already logged into thefinancial services application 120, then the financial servicesapplication 120 can forego display of the login user interface.

After the end user 150 has logged in and has been authenticated, thefinancial services application 120 displays a confirm checkout userinterface, as shown in FIG. 2F. The confirm checkout user interfaceincludes a “Confirm Checkout using RockRed Card” confirmation button 218that, when selected, completes the purchase transaction using thefinancial services application 120. To complete the purchasetransaction, the financial services application 120 transmits personalinformation of the end user 150, such as personal identificationinformation (e.g., username and password) or personal accountinformation (e.g., credit card account information) to the financialservices server 140, where the purchase transaction is verified.

By completing the purchase transaction using the financial servicesapplication 120, the end user 150 avoids providing personal information(e.g., credit card information) to a retailer via the retailerapplication 110, thereby improving the security functionality of thecomputer by protecting the user's personal information from beingcompromised. These embodiments represent an improvement overconventional applications that merely request the user to provide thepersonal information (e.g., credit card information) to complete thetransaction.

Besides the checkout functionality, different embodiments of thefinancial services application 120 include additional financial servicesfunctionality. The additional financial services functionality can beaccessed via a multitude of different methods. In one example, theadditional financial services functionality is accessed by the end userby selecting a credit card link 219, as shown on FIG. 2G.

There are a number of different examples of additional financialservices functionality. For instance, in some embodiments, the financialservices application 120 displays functionality to view an accountbalance for an retailer-specific account of the end-user 150 provided bythe financial institution (see, for example, FIG. 2H). In a furtherexample, in some embodiments, the financial services application 120displays functionality to view an transaction history for theretailer-specific account of the end-user 150 provided by the financialinstitution (see, for example, FIG. 21 ). In a further example, in someembodiments, the financial services application 120 displaysfunctionality to pay the account balance for the retailer-specificaccount of the end-user 150 provided by the financial institution (see,for example, FIG. 2J). In a further example, in some embodiments, thefinancial services application 120 displays offers associated with theretailer-specific account of the end-user 150 provided by the financialinstitution (see, for example, FIG. 2K). In a further example, in someembodiments, the financial services application 120 implementsfunctionality to display a digital scan-able credit card associated withthe retailer-specific account of the end-user 150 provided by thefinancial institution (see, for example, FIG. 2L).

FIGS. 2M-2T illustrate exemplary user interfaces for applying for newcredit usable for purchases in the host application by using data thatis inaccessible to the host application, according to at least someembodiments of the invention. As illustrated in FIG. 2M, after the usernavigates through the host application to the child application, theuser is presented with a user interface that includes an offer forcredit (e.g., a Rock Red Store Card). In some embodiments, the childapplication may display opt-in options for data sharing (e.g., “Applywith Synchrony Bank” selectable icon 252) to the user. If the userselects an option that involves data sharing between the host and childapplication, or with a third party data source, the user may bepresented with a notification 254, as shown in FIG. 2N. FIGS. 20-2Pillustrate a user interface that displays the information shared betweenhost and child applications with the user option to change and/or enteradditional data. Examples of such information include applicant name256, applicant address 258, applicant email 260, applicant phone 262,applicant social security number 264 and applicant date of birth 266 asshown in FIG. 20 . Examples of such user options include options tochoose an applicant user name and password 268, select statement options270 and add another authorized user 272. FIG. 2Q illustrates a userinterface that displays terms and conditions 274 as well as a selectableicon 276 for the user to submit approval to the credit provider to usethe applicant information. In some embodiments, the child applicationmay concurrently share data with the host application after the usersubmits approval. FIG. 2R illustrates a user interface indicating thatthe user has been approved to use credit (e.g., via a Rock Red card). Auser electing to use their card immediately may be prompted to enrolltheir card in a mobile wallet, either within the host application or athird party application (e.g., APPLE PAY®), separate and distinct fromthe host application or child application, as illustrated in FIG. 2S.FIG. 2T shows the user interface after a successful enrollment in athird party mobile wallet.

In some embodiments, the retailer application 110 may request end-userspecific data associated with the financial institution for a subsequentuser interface component to be displayed on a user interface. In theseembodiments, the retailer application 110 interfaces with the financialservices application 120 through connection 130 to call or requestfunctionality that is not available through the retailer application 110but, instead, is available from the financial services server 140 of thefinancial institution (e.g., credit offers) via the financial servicesapplication 120. The retailer application 110 may display thatfunctionality in connection with other functionality of the retailerapplication 100 (e.g., the cart page or the home page of the retailerapplication 110). Thus, embodiments of the present invention allow theuser to take advantage of functionality of two separate applications(e.g., the retailer application 110 and those available from thefinancial services server 140 of the financial institution via thefinancial services application 120) in a single user interface, e.g.,displayed on mobile device 100.

For example, from the cart page, retailer application 110 can call afunction (e.g., Show Promo function) executed by financial servicesapplication 120 to display information from the functionality that isavailable from the financial services server 140 of the financialinstitution. Examples of the different call functions are described inmore detail below.

FIGS. 3A-3C illustrate exemplary user interfaces for extendingfunctionality of a host application on an electronic device by providinguser-specific data (e.g., targeted offers) on the host application usingdata that is inaccessible to the host application, according to at leastsome embodiments of the invention.

FIG. 3A is similar to the user interface shown in FIG. 2B, where theuser navigates to a user interface of the retailer application 110showing a shirt that the user would like to purchase. In someembodiments, in response to a user indication that the user desires tobuy the item (i.e., the shirt) a retailer may provide an offer orpromotion (e.g., $10 off a purchase) 220 to an end user 150 via theretailer application 110 to use a retailer-specific credit card tocomplete the transaction. However, the retailer may only desire toprovide the offer or promotion under certain conditions such as ifcertain end-user-specific offer criteria is met. In some embodiments,the end-user-specific offer criteria is based on available credit on aretailer-specific credit card of an end user 150. For example, as shownin FIG. 3B, the offer or promotion may only be provided if enough iscredit available on the retailer-specific credit card account of the enduser 150 to complete the transaction. In these embodiments, the retailerapplication 110 may request the financial services application 120 toretrieve data associated with the retailer-specific credit account(e.g., available credit) of the end user 150. In response, the financialservices application 120 retrieves the available credit information forthe end user 150 from financial services server 140.

In these embodiments, if the retailer application 110 or the financialservices application 120 determines that the total amount of itemsselected by the end user 150 is less than the amount of available creditassociated with the retailer-specific credit account of the end user 150(i.e., that the data associated with the retailer-specific creditaccount meets end-user-specific offer criteria), then the offer orpromotion is displayed to the end user 150 (e.g., on the cart page userinterface or front page user interface of the retailer application 110or a user interface of the financial services application 120). Giventhe amount of money to be spent on the items in the cart, the retailerapplication 110 or financial services application 120 can now return apromotion and ensure that the promotion is valid for someone who has theavailable credit to spend.

In some embodiments, as shown in the checkout cart user interfaceillustrated in FIG. 3C, a retailer application 110 may provide an offeror promotion 222 to an end user 150 to increase a credit limit for aretailer-specific credit account to complete a transaction if certainend-user-specific offer criteria is not met. For example, the offer orpromotion 222 is only provided if there is not enough credit availableon the retailer-specific credit card account of the end user 150 tocomplete the transaction. In these embodiments, the retailer application110 may request the financial services application 120 to retrieve dataassociated with the retailer-specific credit account (e.g., availablecredit) of the end user 150. In response, the financial servicesapplication 120 retrieves the available credit information for the enduser 150 from financial services server 140.

In these embodiments, if the retailer application 110 or the financialservices application 120 determines that the total amount of itemsselected by the end user 150 is greater than the amount of availablecredit associated with the retailer-specific credit card of the end user150 (i.e., that the data associated with the retailer-specific creditaccount does not meet the end-user-specific offer criteria), then theoffer or promotion to increase the credit limit for theretailer-specific credit card is displayed to the end user 150 (e.g., onthe cart page user interface or front page user interface of theretailer application 110 or a user interface of the financial servicesapplication 120). Upon selection to increase the credit limit, theretailer application 110 or the financial services application 120 walksthe user through a process to increase the credit limit for theretailer-specific credit card of the end user 150. This process can beused to ensure that the user has sufficient credit to make the purchase.

While the preceding example uses available credit on a retailer-specificcredit account to determine whether certain end-user-specific offercriteria is met, it is contemplate that other criteria may be used todetermine whether certain end-user-specific offer criteria is met,including user demographic information and user behavioral information(e.g., purchase history), among others. Other examples of offer criteriainclude geographic, temporal, climate (i.e., weather), and artificialintelligent software for predicting user behavior.

By leveraging available balance information on a financial account onlyaccessible to the financial services application 120, the retailerapplication 110 can provide more-effective targeted offers to the enduser 150 without having direct access to personal information (e.g.,financial account identification information) of the user. Theseembodiments improve the security functionality of the computer byprotecting the user's personal information from being compromised whilealso enhancing functionality of the retailer application 110 to providemore-effective targeted offers. These embodiments represent animprovement over conventional applications that merely request the userto provide additional personal details, such as a personalidentification information for a financial account, to access additionalinformation (e.g., financial account information) of the user.

Exemplary Process Flow Embodiments

FIG. 4 illustrates a flow diagram depicting a method 400 performed by anelectronic device for extending the functionality of a host applicationbased on data that is inaccessible to the host application, inaccordance with some embodiments of the invention.

At step 401, the electronic device (e.g., the client device 100) invokesa host application executed at the electronic device 100. In someembodiments, the host application is a retailer application.

At step 402, the electronic device 100 displays, using the hostapplication 110, a first host user interface (e.g., the user interfacein FIG. 2B, the user interface in FIG. 2G) on the display (e.g., userinterface 102). In some embodiments, the first host user interfaceincludes a first host user interface component (e.g., purchase button206 in FIG. 2B, credit card link 219 in FIG. 2G).

At step 403, in response to a selection of the first host UI componentin the first host user interface by an end user, the electronic device100 invokes, using the host application, a child application (e.g., afinancial services application 120) executed at the electronic device100.

At step 404, in further response, the electronic device 100 transmits,using the host application 110, a request for data associated with achild user interface component to the child application 120.

At step 405, in further response, the electronic device 100 transmits,using the child application 120, the request for data associated withthe child user interface component to a child application server 140connected to the child application 120. In some embodiments, the dataassociated with the child user interface component is inaccessible bythe host application 110. In some embodiments, the child application 120is configured to receive personal information provided by the end user150 (e.g., via a previously-displayed child user interface) that isinaccessible by the host application. In some embodiments, the requestfor data associated with the child user interface component transmittedfrom the child application includes the personal information provided bythe end user. For example, in some embodiments, the personal informationis personal identification information or retailer-specific financialaccount information.

At step 406, in further response, the electronic device 100 receives,using the child application 120, the data associated with the child userinterface component from the child application server 140. In someembodiments, the data associated with the child user interface componentis a child user interface as shown in FIG. 2E or any of FIGS. 2H-2L. Insome embodiments, data displayed on the child user interface and datareceived via the child user interface is inaccessible by the hostapplication. An example of data displayed on the child user interfaceincludes data associated with a financial account of the end user 150,among others.

At step 407, in further response, the electronic device 100 displays thechild user interface component on the display. In some embodiments, thechild user interface component is a child user interface as shown inFIG. 2E and FIGS. 2H-2L. In some embodiments, the child user interfacecomponent is a selectable affordance (e.g., a confirm checkout button218, a checkout button 220 or a request for a credit increase on afinancial account button 222).

In some embodiments, as shown in exemplary FIGS. 3A-3C, the electronicdevice 100 provides, using the child application 120, the dataassociated with the child user interface component to the hostapplication 110; and displays, using the host application 110, the childuser interface component on the display. In some embodiments, the hostapplication 110 is a retailer application, the child application 120 isa financial services application and the data associated with a childuser interface component includes data associated with aretailer-specific financial account with a credit limit of the end user150. In these embodiments, in response to a determination that the dataassociated with the retailer-specific financial account (e.g., theavailable credit limit) meets end-user-specific offer criteria, theelectronic device 100 displays, using the retailer application 110, afirst offer to the end user to use the retailer-specific credit accountto make a purchase (see e.g., FIG. 3B). In some embodiments, in responseto a determination that the data associated with the retailer-specificfinancial account (e.g., the available credit limit) does not meetend-user-specific offer criteria, the electronic device 100 displays,using the retailer application 110, a second offer to the end user(e.g., to request a credit limit increase for the retailer-specificcredit account to make a purchase (see e.g., FIG. 3C)) where the secondoffer is different from the first offer.

By providing limited access to the data associated with the child userinterface component (i.e., financial account information of an end user150) using the child application 120, the end user 150 can avoidexposing additional personal information (e.g., personal identificationinformation for the financial institution) from the host application 110while still allowing the host application 110 to provide user-specificinformation (e.g., targeted offers) to the end user 150. Theseembodiments represent an improvement to the security capabilities of acomputer by limiting exposure of personal information to differentparties while still providing enhanced functionality within a computerapplication.

A computer system that may be used to implement the methods of thepresent invention, which methods may be implemented as programmable codefor execution by computer system, is now described. More particularly,the computer system comprises hardware, as described more fully herein,that is used in connection with executing software/computer programmingcode (i.e., computer readable instructions) to carry out the steps ofthe methods described herein.

The computer system includes one or more processors. The processor maybe any type of processor, including but not limited to a special purposeor a general-purpose digital signal processor, specially programmed toperform the methods described herein. Processor may be connected to acommunication infrastructure (e.g. a data bus or computer network)either via a wired connection or a wireless connection. Communicationinfrastructure carries signals and may be implemented using wire orcable, fiber optics, a phone line, a wireless link, a cellular phonelink, a radio frequency link, or any other suitable communicationchannel, including a combination of the foregoing exemplary channels.

The computer system includes one or more memories. The memory mayinclude at least one of: random access memory (RAM), a hard disk driveand a removable storage drive, such as a floppy disk drive, a magnetictape drive, or an optical disk drive. The removable storage drive readsfrom and/or writes to a removable storage unit. The removable storageunit can be a floppy disk, a magnetic tape, an optical disk, which isread by and written to a removable storage drive.

In alternative implementations, memory may include other similar meansfor allowing computer programs or other instructions to be loaded intocomputer system. Such means may include, for example, a removablestorage unit and an interface. Examples of such means may include aremovable memory chip (such as an EPROM, or PROM, or flash memory) andassociated socket, and other removable storage units and interfaceswhich allow software and data to be transferred from removable storageunit to the computer system. Alternatively, the program may be executedand/or the data accessed from the removable storage unit, using theprocessor of the computer system.

The computer system includes one or more user interfaces. The userinterface may be a program that controls a display of computer system,on which the output of the processes described herein can be displayed.The user interface may include one or more peripheral user interfacecomponents, such as a keyboard or a mouse. The end user may use theperipheral user interface components to interact with computer system.The user interface may receive user inputs, such as mouse inputs orkeyboard inputs from the mouse or keyboard user interface components.

Thus, in exemplary embodiments, there is included one or more computershaving one or more processors and memory (e.g., one or more nonvolatilestorage devices). In some embodiments, memory or computer readablestorage medium of memory stores programs, modules and data structures,or a subset thereof for a processor to control and run the varioussystems and methods disclosed herein. In one embodiment, anon-transitory computer readable storage medium having stored thereoncomputer-executable instructions which, when executed by a processor,perform one or more of the methods disclosed herein.

It will be appreciated by those skilled in the art that changes could bemade to the exemplary embodiments shown and described above withoutdeparting from the broad inventive concept thereof. It is understood,therefore, that this invention is not limited to the exemplaryembodiments shown and described, but it is intended to covermodifications within the spirit and scope of the present invention asdefined by the claims. For example, specific features of the exemplaryembodiments may or may not be part of the claimed invention and featuresof the disclosed embodiments may be combined.

It is to be understood that at least some of the figures anddescriptions of the invention have been simplified to focus on elementsthat are relevant for a clear understanding of the invention, whileeliminating, for purposes of clarity, other elements that those ofordinary skill in the art will appreciate may also comprise a portion ofthe invention. However, because such elements are well known in the art,and because they do not necessarily facilitate a better understanding ofthe invention, a description of such elements is not provided herein.

Further, to the extent that the method does not rely on the particularorder of steps set forth herein, the particular order of the stepsshould not be construed as limitation on the claims. The claims directedto the method of the present invention should not be limited to theperformance of their steps in the order written, and one skilled in theart can readily appreciate that the steps may be varied and still remainwithin the spirit and scope of the present invention.

What is claimed is:
 1. A computer-implemented method, comprising:recording an input using a host application executed by one or moreprocessors of a device, wherein the input is stored as tracking data forthe device, and wherein the input corresponds to shopping behavior;invoking a child application in response to a selection within the hostapplication, wherein the child application is associated with a childapplication server, wherein the child application server is distinctfrom a host server, and wherein the child application is executed by theone or more processors of the device; transmitting, by the device, arequest for user data associated with the child application, the requestincluding the tracking data, wherein when the request is transmitted tothe child application server, the child application server selects anoffer for the device, wherein the offer is based on the tracking dataand sensitive information associated with the device; receiving the userdata and the offer by the child application, the user data associatedwith the child application including the sensitive information;segmenting, by the child application, a portion of the user data,wherein segmenting includes encrypting the portion of the user data inaccordance with a security model of the child application, whereinsegmenting is performed using the one or more processors of the device,and wherein segmenting prevents the sensitive information from beingexposed to the host application and the host server; and facilitatingpresentation of the offer on a display of the device, wherein segmentingallows display of the offer using the host application to be based onthe sensitive information and the tracking data.
 2. Thecomputer-implemented method of claim 1, wherein facilitatingpresentation of the offer includes generating an integrated userinterface display based on data associated with the host application andthe sensitive information, wherein segmentation of the sensitiveinformation prevents the sensitive information associated with the childapplication from being exposed to the host application during generationof an integrated display.
 3. The computer-implemented method of claim 1,further comprising: generating an integrated user interface display,wherein the integrated user interface display includes at least one userinterface component associated with the host application and at leastone user interface component associated with the child application. 4.The computer-implemented method of claim 1, further comprising:receiving, by the child application, input data associated with anindication that an end user would like to apply for credit; andcommunicating, by the child application, request data associated withthe input data to the child application server, wherein the offer is acredit offer in association with the request data.
 5. Thecomputer-implemented method of claim 1, further comprising: receivingdata associated with the tracking data stored on a child applicationserver associated with the child application, wherein the offer isfurther based on the data associated with the tracking data.
 6. Thecomputer-implemented method of claim 1, wherein the child application isinvoked based on a navigation input at the host application associatedwith offers for credit.
 7. The computer-implemented method of claim 1,further comprising: facilitating a purchase associated with the offer;and updating the tracking data for the device with informationassociated with the purchase.
 8. A device, comprising: a memory; and oneor more processors coupled to the memory, the one or more processorsconfigured to perform operations comprising: recording an input using ahost application executed by the one or more processors of the device,wherein the input is stored as tracking data for the device, and whereinthe input corresponds to shopping behavior; invoking a child applicationin response to a selection within the host application, wherein thechild application is associated with a child application server, whereinthe child application server is distinct from a host server, and whereinthe child application is executed by the one or more processors of thedevice; transmitting, by the device, a request for user data associatedwith the child application, the request including the tracking data,wherein when the request is transmitted to the child application server,the child application server selects an offer for the device, whereinthe offer is based on the tracking data and sensitive informationassociated with the device; receiving the user data and the offer by thechild application, the user data associated with the child applicationincluding the sensitive information; segmenting, by the childapplication, a portion of the user data, wherein segmenting includesencrypting the portion of the user data in accordance with a securitymodel of the child application, wherein segmenting is performed usingthe one or more processors of the device, and wherein segmentingprevents the sensitive information from being exposed to the hostapplication and the host server; and facilitating presentation of theoffer on a display of the device, wherein segmenting allows display ofthe offer using the host application to be based on the sensitiveinformation and the tracking data.
 9. The device of claim 8, whereinfacilitating presentation of the offer includes generating an integrateduser interface display based on data associated with the hostapplication and the sensitive information, wherein segmentation of thesensitive information prevents the sensitive information associated withthe child application from being exposed to the host application duringgeneration of an integrated display.
 10. The device of claim 8, whereinthe one or more processors are configured for operations furthercomprising: generating an integrated user interface display, wherein theintegrated user interface display includes at least one user interfacecomponent associated with the host application and at least one userinterface component associated with the child application.
 11. Thedevice of claim 8, wherein the one or more processors are configured foroperations further comprising: receiving, by the child application,input data associated with an indication that an end user would like toapply for credit; and communicating, by the child application, requestdata associated with the input data to the child application server,wherein the offer is a credit offer in association with the requestdata.
 12. The device of claim 8, wherein the one or more processors areconfigured for operations further comprising: receiving data associatedwith the tracking data stored on a child application server associatedwith the child application, wherein the offer is further based on thedata associated with the tracking data.
 13. The device of claim 8,wherein the child application is invoked based on a navigation input atthe host application associated with offers for credit.
 14. The deviceof claim 8, wherein the one or more processors are configured foroperations further comprising: facilitating a purchase associated withthe offer; and updating the tracking data for the device withinformation associated with the purchase.
 15. A non-transitory computerreadable medium comprising instructions that, when executed by one ormore processors of a device, cause the device to perform operationscomprising: recording an input using a host application executed by theone or more processors of the device, wherein the input is stored astracking data for the device, and wherein the input corresponds toshopping behavior; invoking a child application in response to aselection within the host application, wherein the child application isassociated with a child application server, wherein the childapplication server is distinct from a host server, and wherein the childapplication is executed by the one or more processors of the device;transmitting, by the device, a request for user data associated with thechild application, the request including the tracking data, wherein whenthe request is transmitted to the child application server, the childapplication server selects an offer for the device, wherein the offer isbased on the tracking data and sensitive information associated with thedevice; receiving the user data and the offer by the child application,the user data associated with the child application including thesensitive information; segmenting, by the child application, a portionof the user data, wherein segmenting includes encrypting the portion ofthe user data in accordance with a security model of the childapplication, wherein segmenting is performed using the one or moreprocessors of the device, and wherein segmenting prevents the sensitiveinformation from being exposed to the host application and the hostserver; and facilitating presentation of the offer on a display of thedevice, wherein segmenting allows display of the offer using the hostapplication to be based on the sensitive information and the trackingdata.
 16. The non-transitory computer readable storage medium of claim15, wherein facilitating presentation of the offer includes generatingan integrated user interface display based on data associated with thehost application and the sensitive information, wherein segmentation ofthe sensitive information prevents the sensitive information associatedwith the child application from being exposed to the host applicationduring generation of an integrated display.
 17. The non-transitorycomputer readable storage medium of claim 15, wherein the instructionsconfigured the device for operations further comprising: generating anintegrated user interface display, wherein the integrated user interfacedisplay includes at least one user interface component associated withthe host application and at least one user interface componentassociated with the child application.
 18. The non-transitory computerreadable storage medium of claim 15, wherein the instructions configuredthe device for operations further comprising: receiving, by the childapplication, input data associated with an indication that an end userwould like to apply for credit; and communicating, by the childapplication, request data associated with the input data to the childapplication server, wherein the offer is a credit offer in associationwith the request data.
 19. The non-transitory computer readable storagemedium of claim 15, wherein the instructions configured the device foroperations further comprising: receiving data associated with thetracking data stored on a child application server associated with thechild application, wherein the offer is further based on the dataassociated with the tracking data.
 20. The non-transitory computerreadable storage medium of claim 15, wherein the child application isinvoked based on a navigation input at the host application associatedwith offers for credit.
 21. The non-transitory computer readable storagemedium of claim 15, wherein the instructions configured the device foroperations further comprising: facilitating a purchase associated withthe offer; and updating the tracking data for the device withinformation associated with the purchase.